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The Legal Stuff

Data Usage, Privacy Policy and Cookies

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Privacy Policy

This Privacy Policy, along with our Cookies Policy, explains how we use and protect any personal data that we collect from you, or that you provide to us.

We want this policy to reassure you that we are completely committed to keeping your information safe, but if you have any questions you want to ask us, please email us at or write to us at Eternal Jewellery, Palins Way, Stifford Clays, Essex, RM16 2UT

When shopping with us and using this website, the data controller is Eternal Jewellery UK

Cookie Policy

In addition to the data outlined in this privacy policy, we also use Cookies to gather anonymous information, which makes our website more efficient to use and helps us improve the quality of your shopping experience.

This includes the use of a technology service , which collects behavioural and device data (e.g. how much time is spent on certain pages, device type, browser information etc.). we will never ever use this information to identify individual users or to match it with further data on an individual user.


All the Cookies we use do not contain any personal or confidential information.

Our use of cookies. We use cookies to enhance your experience on our website and provide personalised content. You can find out more about our use of cookies in our cookie policy.


Cookies are small text files used by websites to log information and enable certain functionality.


We use cookies for a variety of reasons, mainly to make the website more efficient to use, but also to provide us with information that helps improve the quality of our website and enhances your shopping experience.


Some of the cookies we use are essential to make the website work properly and enable you to shop online. Without these your experience of our website would be very restricted.


Some of the cookies we use are placed by third party services that appear on our pages and help to provide you with personalised content and ads, on this site and across other websites you visit.


You can at any time change or withdraw your consent from the Cookie Declaration on our website. Please state your consent ID and date you visited our website if you contact us regarding your consent.


To find out more about our use of cookies and data, as well as how you can contact us, please see our Privacy Policy.

Changes to our Privacy Policy

We may change our Privacy policy from time to time. If or when changes are made we’ll include them here, so be sure to check back occasionally.

Sharing your information

We will never sell your personal information, but there are occasions where we need to share it with trusted third parties, in order to meet our obligations to you and provide certain services.

What types of third parties do we share your data with?

  • Couriers and delivery partners, so we can send your order to you

  • Fraud prevention services, to protect you and us from fraud

  • Payment providers who we partner with for payment services, 

  • Technology partners that help service our website and key business systems

  • Other service agencies who we carefully select to provide support for things like advertising and marketing

  • Any third party that requires us to disclose personal information in order to comply with legal, regulatory and statutory obligations, such as a law enforcement agency

Please be assured that when we outsource any processes, we ensure that these companies have adequate security measures in place. We’ll also require them to comply with privacy principles as part of our contract with them.

When using our website, we also use third-party tracking services to help monitor advertising and sometimes, to personalise the ads you see on other sites. 

Store & Protect your information

The security of your data is extremely important to us and we have various measures in place to ensure we’re doing all we can to protect it.

All details held in the ‘my account’ section of the website (for registered customers) are password-protected.

We serve all of our pages securely using the https secure technology to encrypt the data you enter and prevent unauthorised access.

Payments are collected securely by Wix and Third party vendors, we do not retain any payment information.

Keeping your information

We’ll retain your information for as long as is required to carry out the relevant services it was collected for, or for as long as you keep your account with us.

There may be certain legal requirements for us to keep some data longer than this, but it will continue to be managed in accordance with this Privacy Policy.

Your Rights

You have various rights over the personal information we hold about you.

  • You can request to access the data.

  • You can correct any incorrect or incomplete information we hold.

  • You can request that we delete, remove or stop processing your data.

  • You can withdraw your consent, or change your preferences, for Marketing communications.

  • If you wish to do any of these things you can contact our customer services team

Opting out of Marketing Communications

You can opt out at any time by doing one of the following:

  • If you’re registered online, you can login to your account and change your preferences.

  • You can click the ‘unsubscribe’ link in any of our Marketing emails.

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